Bio

As a child, I could never sit still. I always had to be doing something, whether that was drawing, sculpting, or building with LEGOs. I always knew this was a gift, and maybe you could even say it was my higher calling. Fast forward to 2020, and I had just begun to pick up a new skill during the pandemic. I made the purchase of an XP-Pen and began my journey into digital art and graphic design. A few months later, I enrolled at Monmouth University, pursuing a degree in Business Administration concentrated in Marketing and a minor in Graphic Design. I wanted to bring my creative storytelling to the world of business and sports.

While in college, I had some really amazing opportunities as a student leader on campus and a part-time intern off-campus. At the very end of my freshman year, I was appointed to the president position for the MU Sports Industry Club, a club that holds networking events with accomplished professionals within the world of sports. Coming out of a fully remote year due to the pandemic, I had to rejuvenate a small, fairly new club that struggled with engagement. That summer, I prepared to have more speakers and to plan trips to sports arenas across the East Coast. We hold a place in MU history, hosting the first off-campus trip after the pandemic to Madison Square Garden for professional development and the game. Over my two-year tenure as president, I have facilitated 75+ on-campus events and six visits to sports arenas amongst the East Coast for professional development seminars, incorporating 100+ guest speakers. You can check out any of the previous meetings I have held here and the social media posts I created here.

I had the honor and privilege of interning at Kisa Kids the summer after my freshman year. This was a children's publishing company that was tackling issues related to misconceptions of marginalized groups. My job was to research social media users and media outlets on how they contributed to misconceptions, generalizations, and stereotypes of marginalized groups. My findings were presented to academics in the Northern California Region.

The summer after my sophomore year, I interned for Ipsos International, a market research consulting company. I worked under the Social Intelligence Analytics team, collecting research on behalf of clients that included Lidl, Universal Studios, Patreon, Angelcare, Blue Triton, ESPN, Home Depot, Lowe's, and Microsoft. I used a combination of Synthesio (an Ipsos-owned tool) and Google Analytics to find user buzz on all social media platforms related to client brands, initiatives, or intellectual properties. I had the opportunity to present my findings to clients and provide the perspective of a Gen Z American. My input was highly valued, and I worked under and alongside some great people who I still keep in contact with to this day. Being a part of the team, even as an intern, felt like I was a part of a family.

My most recent internship was with OpenSponsorship, a platform owned by Serena Williams that connects brands with sports sponsorship opportunities, streamlining the process of finding and collaborating with athletes and sports influencers for marketing campaigns. My role had me wearing multiple hats under the Marketing, Social Media, and Sales divisions of the startup. In the beginning, I was tasked with researching search engine optimization (SEO) and how we could work to have Google's search engine favor OS over competitors when it comes to athlete-brand platforms. This trial-and-error process taught me that results are not instant and it takes a great deal of time, effort, and learning to get the results you look for. Along with this, I was tasked with adding to the OS site by contributing to case studies, blogs, and other informational material for clients. I was also given the opportunity to publish social media content for the page. My favorite among my posts happened to be our NBA Draft post, where I broke down the most historic NBA sneaker deals. I was also responsible for scouting thousands of brands that could potentially work with OS and arranged a number of sales calls with my supervisors. I would say one of my favorite aspects of the internship program was participating in Lunch and Learn sessions. These were basically sessions where a guest speaker from the sports world would spread their wisdom and words of encouragement to the entire team. This gave me reaffirmation regarding my work with the Sports Club, as the programs I organized do not just apply to students in college, but to professionals in the business. This opportunity overall left me feeling valued for my enthusiasm on the job and creativity for approaching brands and athletes.

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